[...] Marc Maiffret is a former hacker who was once profiled on reality TV for his years as a teenage hacker. These days he works for the other side as a security consultant, and tells his clients never to click unsubscribe if they do not know the sender. "It’s the wrong instinct cause of what ends up happening," Maiffret said. "As soon as you hit unsubscribe, you're essentially saying x, y, z email address that had received it ... is active, there's actually somebody there." Before you answer, in most cases the spammers are just guessing at email addresses. Fill out the ‘unsubscribe” line, and the guesswork is over: they know they have a live one. Worse, said MaiffretContinue reading the entire interview on NBCChicago.com.
Sarah Lieber, Marketing Manager, Demand Generation & Strategy at BeyondTrust
Sarah is a highly dedicated and creative marketing professional with over a decade of experience in proven B2B demand-gen and campaign success in the cybersecurity space. Sarah strategically built and grew from the ground-up BeyondTrust's highly effective and successful world-wide webinar program. Yearly, the BeyondTrust webinar program involves over 100 cybersecurity experts and generates tens of thousands of attendees across the globe. See what's new with BeyondTrust webinars here: https://www.beyondtrust.com/resources/webcasts