BeyondTrust Earns 5-Star Rating in 2024 CRN Partner Program Guide

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Atlanta, GA – March 25, 2024 – BeyondTrust, the worldwide leader in identity and access security, today announced that CRN^®, a brand of The Channel Company, has named BeyondTrust a prestigious 5-Star Award winner in its 2024 Partner Program Guide. This annual guide provides essential information to solution providers exploring technology vendor partner programs that offer high value and align with their business needs and goals.

The breadth and depth of support and resources technology vendors offer through their partner programs is a critical consideration for solution providers assessing which IT vendors, service providers, and distributors to team with in building world-class technology solutions. Program elements such as financial incentives, sales and marketing assistance, training and certification, technical support, and more can set vendors apart and play a key role in boosting their partners’ long-term growth.

The 5-Star rating is awarded to the companies that have built their partner programs to go above and beyond in their commitment to nurturing strong, profitable, and successful channel partnerships.

For the 2024 Partner Program Guide, CRN evaluated vendors based on program requirements and offerings, such as partner training and education, pre- and post-sales support, marketing programs and resources, technical support, and communication.

BeyondTrust has made a series of recent enhancements to its Partner Program aimed at empowering partners and facilitating growth opportunities, including:

• Partner Packaged Services: Introduced Partner Packaged Services, allowing select partners to implement solutions on behalf of BeyondTrust, further extending the reach of its offerings.
• Partner Involvement Metrics and Tracking: The implementation of Partner Involvement metrics enables BeyondTrust to effectively track and reward partner activities, such as influence and implementations, fostering a collaborative and rewarding partnership environment.
• Expanded Badging Program: BeyondTrust has expanded its badging program, now offering vertical badges, simplifying the process for customers to identify industry experts tailored to their specific needs.
• Enhanced Partner Training Experience: BeyondTrust continues to prioritize partner training with the introduction of Certified Administrator training for MSPs, streamlined pre-sales technical training for resellers, and co-delivery experiences for Service Delivery Partners, ensuring partners are equipped with the necessary skills to succeed.
• Cost-Free Partner Training: In a move to support partner development, BeyondTrust has removed all costs and caps on partner training, enabling partners to upskill their teams without financial constraints.
• PartnerTap Automated Account Planning: PartnerTap automated account planning has been introduced to simplify pipeline building and identify services opportunities for partners, streamlining the sales process.
• Alignment with Industry Norms: Aligned Service Delivery Partner tracks requirements with industry norms, ensuring consistency and relevance within the cybersecurity ecosystem.

“We’re proud to be recognized by CRN as a 5-Star Partner Program award recipient, reaffirming our dedication to nurturing robust, lucrative, and thriving channel partnerships,” said Jeff Mattan, VP, Global Channel Programs and Operations at BeyondTrust. “Our recent global partner satisfaction survey revealed an outstanding Net Promoter Score (NPS) of 68, underscoring the collective effort of the entire BeyondTrust team in equipping our partner ecosystem with the support, resources, and cutting-edge solutions essential for their success."

"Teaming together and utilizing the improved partner ecosystem only benefits our clients, said James Ebeler, CTO and VP at Three Wire Systems, LLC. “Leveraging Three Wire and BeyondTrust allows integration into a much larger solution outside of just one area. Our approach provides a solution that is comprehensive, cost-effective, simple to manage, easily accessible, and sustainable."

“Recognition on this list reflects the value of the spotlighted vendor partner programs and their commitment to evolving with solution providers and supporting IT channel success,” said Jennifer Follett, VP, U.S. Content and Executive Editor, CRN, at The Channel Company. “This recognition empowers solution providers to discover vendors that keep pace with the evolving requirements of their business and their clients. With CRN’s 2024 Partner Program Guide, solution providers can access deep insights into the unique strengths of each partner program and vendors who demonstrate dedication to their partner community.”

The 2024 Partner Program Guide will be featured in the April 2024 issue of CRN and online at www.CRN.com/PPG.