Cybersecurity Insurance Checklist - Meet Insurance Requirements with BeyondTrust PAM Download for Free

  • Partners
  • Support
  • Careers
  • English
    • Deutsch
    • français
    • español
    • 한국어
    • português
BeyondTrust
  • Products

    Privileged Password Management

    Discover, manage, audit, and monitor privileged accounts and credentials.

    • Password Safe
    • DevOps Secrets Safe
    • Privileged Access Discovery Application

    Endpoint Privilege Management

    Enforce least privilege across Windows, Mac, Linux, and Unix endpoints.

    • Windows and Mac
    • Unix and Linux
    • Active Directory Bridge

    Secure Remote Access

    Centrally manage remote access for service desks, vendors, and operators.

    • Remote Support
    • Privileged Remote Access
    • Privileged Access Discovery Application

    Cloud Security Management

    Automate the management of identities and assets across your multicloud footprint.

    • Cloud Privilege Broker

    BeyondInsight

    Experience the industry’s most innovative, comprehensive platform for privileged access management.

  • Solutions

    Use Cases

    • Cloud Security
    • Compliance
    • Cyber Insurance
    • Digital Transformation
    • Endpoint Security
    • Operational Technology
    • Ransomware
    • Service Desk Efficiency
    • Zero Trust

    Industry Applications

    • Financial Services
    • Government Agencies
    • Healthcare
    • Law Enforcement
    • Manufacturing
    • Schools & Universities

    Solutions

    The BeyondTrust Privileged Access Management portfolio is an integrated solution that provides visibility and control over all privileged accounts and users.

  • Resources

    Learn

    • Blog
    • Customer Stories
    • Competitor Comparisons
    • Datasheets
    • Demos
    • Glossary
    • Podcast
    • Whitepapers

    Attend

    • Events
    • Go Beyond
    • Training
    • Webinars

    Support

    • Changelog
    • Professional Services
    • Technical Documentation

    Universal Privilege Management

    Our innovative Universal Privilege Management approach secures every user, asset, and session across your entire enterprise.

  • Company
    • About
    • Leadership
    • Core Values
    • Partners
    • Careers
  • Watch Demo
  • Contact Sales

What is customer success?

October 20, 2017

  • Blog
  • Archive

You may have come across the term Customer Success, and perhaps you thought it was a new concept, or a rehashing of an old concept, or just the latest business fad? In the following the post, I will debunk two of the most common misconceptions about what Customer Success is and then give you my opinion of what Customer Success should, and could be.

Myth: “Customer Success is just a 21st Century rebranding of Customer Service”

Customer Success is so frequently, and so broadly misunderstood as it is used in various different ways by different businesses. I would always advise when seeking out job opportunities within Customer Success to get a clear picture of what a Customer Success means to that company specifically to ensure that you are both on the same page. It may be true for some companies that they have just renamed their Customer Service department to fit in with the trend of Customer Success. However, in my opinion, this is doing a disservice to the potential of what Customer Success can be and any company doing that is missing an opportunity to deliver something truly special to their customers and develop true brand loyalty.

Myth: “Customer Success is a nice way of disguising selling to existing customers”

Let’s get one thing straight first: selling to existing customers is not a dirty concept, it does need to be done and often for the customer’s benefit and in line with their growing and developing requirements. However, a team that is solely focussed on selling things to existing customers also, in my opinion, ought not be labeled as ‘Customer Success’ as that is a biased opinion of what “success” means. Here it would mean success is for the vendor in selling more things and increasing revenue from the existing client base, whereas it ought to be a customer centric form of success – whereby the customer achieves what they set out to when they purchased the solution. The utopia is a mutually beneficial relationship whereby the business offers a product or service to the customer and uses their Customer Success processes to ensure that item A is deemed to be a success, that business can then confidently and appropriately suggest and position item B with the customer without being pushy or unwarranted.

So, what is Customer Success?

At Avecto our Customer Success mission is about collaborating with our customers, getting to know them before they are even officially a customer, understanding their goals, and proactively engaging with them throughout their journey with us to ensure they are progressing well with the solution. We consistently provide a source of education on the solution and anything that’s new in order to equip our customers to get the maximum value from their original investment in us. We aim to build true partnerships with our customers; and that is something that just rebranding your existing customer service team or customer sales team will never be able to achieve.

Katy Batley,

Stay Up To Date

Get the latest news, ideas, and tactics from BeyondTrust. You may unsubscribe at any time.

I agree to receive product related communications from BeyondTrust as detailed in the Privacy Policy, and I may manage my preferences or withdraw my consent at any time.

You May Also Be Interested In:

Whitepapers

Cybersecurity Insurance Checklist

Whitepapers

Microsoft Vulnerabilities Report 2021

Whitepapers

Privileged Access Management: PAM Checklist

Keep up with BeyondTrust

I agree to receive product related communications from BeyondTrust as detailed in the Privacy Policy, and I may manage my preferences or withdraw my consent at any time.

Customer Support
Contact Sales

Products

  • Endpoint Privilege Management
  • Password Management
  • Privileged Remote Access
  • DevOps Secrets Safe
  • Remote Support
  • Cloud Privilege Broker

Resources

  • Blog
  • Case Studies
  • Competitor Comparisons
  • Datasheets
  • Glossary
  • Podcast
  • Videos
  • Webcasts
  • Whitepapers

About

  • Company
  • Careers
  • Contact
  • Events
  • Leadership Team
  • Partner Program
  • Press
BeyondTrust Logo
  • Facebook
  • Twitter
  • LinkedIn
  • Privacy
  • Security
  • Manage Cookies
  • WEEE Compliance

Copyright © 1999 — 2022 BeyondTrust Corporation. All rights reserved. Other trademarks identified on this page are owned by their respective owners. BeyondTrust Corporation is not a chartered bank or trust company, or depository institution. It is not authorized to accept deposits or trust accounts and is not licensed or regulated by any state or federal banking authority.