Social Media is transforming the way businesses are branding and marketing their products, and with 900+ million users on Facebook, most of the workforce is participating. These platforms, including Twitter and LinkedIn provide a bridge for relaying information from companies to consumers, and the potential for future growth is prevalent. There are however security risks that need to be addressed in order to avoid catastrophe within.
A large part has to do with the increase of internet use from mobile devices and BYOD. Employees access their social profiles on the same mobile device that they are downloading sensitive documents, and there isn’t much in place to secure the information. Not to mention, the creation of malware for mobile devices went up 273 percent in the first half of 2011 and is still rising according to recent eEye Security Report. Mobile is a new frontier of security and cybercrime, and is still in the growth stage. The technology for security is there, but companies need to keep the pace with their policies.
It is also apparent that hackers and malicious software developers are targeting social media platforms to commit cybercrimes and pilfer information. The rapid growth and recent big IPOs in social technology has received mass attention, both good and bad. In a June 6 article in CNET, it was reported that approximately 6.5 million LinkedIn passwords were hacked and posted on the web. Not a good vote of confidence in leveraging the platform for your business.
Identity and access management truly becomes a crucial piece to perimeter security when you don’t know how safe you really are. In the 2012 Strategic Security Survey by InformationWeek, 86 percent of IT professionals believe that social media sites pose a threat to security. The top threat was 72 percent of cite malware infection was via malicious links. If you can’t monitor the sites that your workforce is visiting, manage the perimeter within in order to maintain safety.
Social media’s infiltration into the enterprise isn’t slowing down, and taking proper precautions, vulnerability management, mobile device management, and privilege access management is essential to keeping the pace against the dark side of innovation and malicious attackers.
Scott Lang, Sr. Director, Product Marketing at BeyondTrust
Scott Lang has nearly 20 years of experience in technology product marketing, currently guiding the product marketing strategy for BeyondTrust’s privileged account management solutions and vulnerability management solutions. Prior to joining BeyondTrust, Scott was director of security solution marketing at Dell, formerly Quest Software, where he was responsible for global security campaigns, product marketing for identity and access management and Windows server management.