So, How Important is Android 4 to BYOD?Let’s get back to the initial question: How Important is Android 4 to BYOD? Android 4 by itself is very important. Google’s Android holds a strong position in the Smartphone market with 51.6% compared to Apple’s 32.4% (according to comScore MobiLens – more on that can be found at ZDNet here), and Android 4 is an effort to show that they are ready to compete face-to-face with iOS. However, Google still faces a big problem for BYOD. While Android 4 can throw some pretty good punches, I have to ask a very frank question: Do these punches matter yet? With the majority of Android devices (especially phones) still running Android 2.x, the impact of Android 4 is held back a bit. According to this article on The Verge, Android 2.x accounted for over 85% of Android devices back in May 2012. According to Google (reported here on DroidDog), Android 2.x still accounts for around 75% of devices. So at this point, while Android 4 is making strong competitive gains, it seems like its impact may still be curbed by device adoption. Keep an eye out here on the blogs -- I’ll revisit this topic as we see the next round of Android 4 devices work their way onto the market and see if Apple’s iPhone 5 will steal any of Google’s momentum.
Scott Lang, Sr. Director, Product Marketing at BeyondTrust
Scott Lang has nearly 20 years of experience in technology product marketing, currently guiding the product marketing strategy for BeyondTrust’s privileged account management solutions and vulnerability management solutions. Prior to joining BeyondTrust, Scott was director of security solution marketing at Dell, formerly Quest Software, where he was responsible for global security campaigns, product marketing for identity and access management and Windows server management.