Recently, the California legislature presented and ratified the California Consumer Privacy Act of 2018, which provides new rights to consumers and aims to deliver transparency over personal data use.

The law, AB 375, gives consumers the right to ask businesses for the types of personally identifiable information collected. It also requires businesses to divulge the purpose for amassing or selling information as well as the third-party entities receiving the data. The law also forbids peddling children’s’ personal data for those 13 and 16 years unless they specifically opt in, or those under 13 without a parent or guardian’s consent. Read more.