Lifewire – No, Your Smart Speaker Isn’t Eavesdropping on You

James Maude, BeyondTrust’s Lead Cyber Security Researcher, also points the finger at our faulty memory. He told Lifewire that online advert companies have fine-tuned their algorithms to pick up signals for recommendations from all kinds of places, as well as from our interactions, including some that we might not have registered consciously. "Even subtle things like pausing slightly on an advert for canoes that catches your eye while scrolling through social media can trigger not only targeted adverts but also boring conversations about canoes with friends, family, and colleagues," said Maude.

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