Morey Haber contributed article

As a chief security officer for a leading cybersecurity company, I am frequently asked by my vendors what it will take to replace an incumbent vendor. Although my peers and I typically field at least five cold calls a day and dozens of solicitation emails, it is a hard truth for vendors that they can rarely get C-level executives to respond to a cold call or spam message. When you add social media messages and the volume of inbound requests to review a new technology, consider another product as a replacement or watch a demo to get a free gift, it becomes truly mind-boggling.

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