Published just before Christmas, the piece asked local business, CX, and marketing leaders to share their top predictions for this year. With the recent large data breaches in Australia, we highlighted that consumers will have greater expectations around their personally-identifiable information held by organisations to be properly secured. This means that CX professionals will need to work more closely with their IT security team to ensure that the right people have the right amount of access to the data.
Read the full story here: https://www.cmo.com.au/article...