Chatbot and conversation marketing security pitfalls and best practices

Here, Morey Haber, CTO and CISO, BeyondTrust, explores some fundamental security considerations for organisations looking to deploy chatbots and conversation marketing.

According to Gartner’s recent AI and ML Development Strategies study, 40% of organisations cite customer experience (CX) as the number one motivator for use of Artificial Intelligence (AI) technology. Not surprisingly, across the Middle East, we are seeing enterprises of all sizes and even several government entities, start rapidly deploying chatbots on their websites, all in an effort to provide customers with faster responses to their queries. Read more..