Although the retail landscape is becoming increasingly distributed, bricks-and-mortar is experiencing a sustained resurgence. Some of the world’s largest online retailers, including Alibaba and Amazon, are testing in-store strategies, and IBM has predicted that buying locally will surpass online buying by 2018 — thanks to cloud-based systems, big data, and predictive analytics.
A new day, a new threat
While this is undoubtedly good news for retailers, the increasingly complex networks required to manage the new ‘connected’ customer experience can increase retailers’ exposure to cyber threats. Data from the National Crime Agency suggests cybercrime accounts for more than half of crimes committed in the UK, and the retail industry is often targeted for its wealth of customer financial data. Some of the most high-profile data breaches in recent years have caused significant reputational damage to a number of leading retail brands. Read more.