A successful career is often defined by the salary one earns. As such, it's not uncommon for would-be entrepreneurs to focus on how they're going to earn a big paycheck or raise their profile, and then shape their business around whatever they think will help them reach those goals the fastest. In reality, those motivated by creating "the next big thing" aren't usually the ones to do it. Entrepreneurs are increasingly achieving lasting success not by determining what product will help them "get rich quick," but rather honing in on a problem they've experienced personally and engineering a solution to address it.

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