Public Sector Marketing Manager

Remote- US, US Remote

BeyondTrust is a cyber security company dedicated to proactively eliminating data breaches from insider privilege abuse and external hacking attacks. Over 4,000 customers worldwide trust our risk intelligence platform of unified Privileged Account Management and Vulnerability Management solutions to shrink attack surfaces, identify threats, and maintain compliance.

What Will You Do?
BeyondTrust is currently searching for a Public Sector Marketing Manager to be a part of our Marketing team providing expert coverage for BeyondTrust’s leading portfolio of privileged access management and vulnerability management solutions in federal and public sector markets. The Public Sector Marketing Manager will provide strategic leadership of his/her assigned  markets and/or products to meet business objectives, and partner with others in the Marketing organization to own the go-to-market strategy within US Federal. The position performs a key role in driving competitive sales and channel programs, delivering public sector content for campaigns and training, and other defined objectives that drive revenue growth, market leadership and awareness. The position reports to the Senior Director of Product Marketing and provides excellent opportunity for visibility and growth.  In this role you will:

  • Develop and drive the go-to-market strategy for Public Sector and US Federal.

  • Work with customers and partners to understand current and emerging needs and translate into compelling marketing messages that align with buying criteria.

  • Define, manage and evolve differentiated competitive messaging and market positions for assigned products, solutions and markets.

  • Deliver content to assist with development and execution of marketing campaigns and demand generation activities to maximize growth.

  • Act as a spokesperson to effectively represent assigned products, markets and strategies to customers, partners, analysts and media through public speaking, social media, written and other communications.

  • Analyze sales and channel pipelines and drive revenue and other improvements for specified objectives.

  • Analyze marketing influence on attainment of product revenue goals and manage marketing budget for assigned products.

  • Analyze market dynamics and competitive landscape that affect product demand and direction.


What is Required

  • 8+ years of Cyber Security Marketing experience
  • Experience with Public Sector and/or US Federal specifically

  • Ability to travel approximately 25%


What isn't required but would be AWESOME?

  • Demonstrated experience in translating US Federal and Public Sector Security and Compliance requirements into actionable content

  • ability to learn new and complex technologies so that concepts can be communicated at all levels of the organization

  • Experience with market sizing, segmentation and competitive intelligence

  • Experience working with customers to understand requirements, position solutions and develop differentiated offerings and GTM plans

  • Proven leadership skills

  • Excellent track record of performance against goals

  • Outstanding oral and written communication skills, problem solving and analytical skills


Who are You?  

  • You are flexible! You define “good attitude.”

  • You enjoy working with a team and alone as the situation dictates.

  • You have a great sense of humor.

  • You are passionate, optimistic, and energetic.

  • You have an insatiable thirst for knowledge and improvement and the desire to grow in your role and in the company.

  • You are up to speed in the latest Cyber Security and Software trends… you work relentlessly to be innovative and stay relevant for the benefits of our customers, partners, employees, and the company.

  • You evoke inspiration in those around you and encourage them to create their best work.

  • You work for the best interest of the group at all times.

  • You have unwavering personal integrity and work ethic.

  • You are proactive.

  • You graciously give and receive feedback.

  • You are motivated, no excuses, and a tenacious self-starter.


We are an equal-opportunity employer, offering a competitive salary with excellent benefits. We welcome all candidate applications who meet the minimum qualifications listed above.