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“Customers formed valued relationships with one another, made allies with BeyondTrust leaders, and enjoyed an unforgettable experience in beautiful Napa Valley.”

The team also collaborated on top challenges in the IT security space. Some hot topics included how Cloud migrations and deployments change and challenge security in an organization, key security and IAM integrations and where they can improve, and how to simplify and strengthen security for IT environments that seem continuously pulled in the direction of complexity.

The meeting finished with a hands-on innovation brainstorm, where our customer advisors shared their greatest ideas and aspirations for innovations around products, the customer experience, and market opportunities. BeyondTrust absorbed every piece of feedback, constructive criticism, and praise received, and it will be instrumental in shaping the trajectory of BeyondTrust priorities and initiatives this year and beyond.



Of course, the trip to Napa didn’t conclude without some wine country fun! The group redirected their creative energies from BeyondTrust to wine-making. Everyone rolled-up their sleeves to participate in a unique barrel blending experience, where each individual crafted their very own blend, collected the wine from the barrels, and corked the bottle!

This was followed by the viewing of an incredible classic car collection over chardonnay, a tour of some of Napa’s most magnificent wine caves, and capped by a five-course dinner to celebrate the bond and the breakthroughs that had been made during the day before. When all was said and done, customers formed valued relationships with one another, made allies with BeyondTrust leaders, and enjoyed an unforgettable experience in beautiful Napa Valley.

We look forward to meeting with our CAB again soon to discuss progress achieved, and future initiatives!


Ella Guajardo

Marketing Demand Generation Coordinator

As an integral part of the Customer Marketing team at BeyondTrust, Ella finds joy in working to foster strong customer relationships and a positive customer experience. Ella holds a degree in Business Marketing. Her background in Field Marketing and Events serves her well in both her customer marketing efforts and in working to generate new demand for BeyondTrust solutions. Driven by relational business and eager to innovate marketing in the IT security space, customer marketing at BeyondTrust is right where she belongs.