BeyondTrust Appoints Michael Yaffe to Vice President of Marketing
Marketing Executive Brings Expertise and Industry Experience to Privilege Identity Management and Vulnerability Management Leader
SAN DIEGO, Calif. – September 19, 2013 – BeyondTrust, the security industry’s only provider of Context-Aware Security Intelligence, today announced the appointment of Michael Yaffe to Vice President of Marketing effective immediately. He served most recently as Senior Director of Product Marketing at BeyondTrust. In his new position, Yaffe will be responsible for the planning and implementation of BeyondTrust’s go-to-market strategies and lead the development of positioning and messaging for the company’s product portfolio.
“Michael has an established track-record of developing successful marketing strategies to help rapidly transform and grow enterprise security companies,” said Kevin Hickey, CEO at BeyondTrust. “His combined expertise in branding and building awareness to help communicate our key value proposition will add further fuel to our growth as a company.”
Yaffe brings more than 15 years of experience at information security companies handling product management, marketing strategy and tactics, along with sales enablement and partnership development. Prior to his role at BeyondTrust, Yaffe spent over 10 years with Core Security where he established the company's leadership position in the penetration testing space and helped grow revenues more than 10 fold during his tenure.
“I’m thrilled to join the BeyondTrust leadership team during this period of rapid growth,” said Yaffe. “The BeyondTrust vision has expanded dramatically in the past 12 months to now include vulnerability management as part of its solution set – making us the only vendor to provide unified vulnerability and privilege management. I look forward to contributing to BeyondTrust’s continued expansion and further establishing its leadership position.”
Prior to his tenure at Core Security, Yaffe held various strategic, product, and marketing positions with embedded security solutions provider NTRU Cryptosystems, PKI services provider SHYM Technology and security services firm CyberTrust.
Yaffe holds a Bachelor’s Degree in Marketing from Bryant University and a Master’s Degree in Journalism from Boston University.
BeyondTrust is the leading security solution vendor providing Context-Aware Security Intelligence, giving customers the visibility and controls necessary to reduce their IT security risks, while at the same time simplifying their compliance reporting.
BeyondTrust offers consistent policy-driven vulnerability and privilege management, role-based access control, monitoring, logging, auditing and reporting to protect internal assets from the inside out. The company’s products empower IT governance to strengthen security, improve productivity, drive compliance, and reduce expense across physical, virtual, mobile and cloud environments.
With more than 25 years of global success, BeyondTrust is the pioneer of both Threat Management and Privileged Identity Management (PIM) solutions for heterogeneous IT environments. More than half of the companies listed on the Dow Jones Industrial Average rely on BeyondTrust to secure their enterprises. Customers include eight of the world's 10 largest banks, eight of the world's 10 largest aerospace and defense firms, and 7 of the 10 largest U.S. pharmaceutical companies, as well as renowned universities across the globe.
Gutenberg Communications for BeyondTrust